How Women's Sports Became a Lifestyle Conversation Women's sports are no longer something you only notice when checking a score in passing. They've become part of a much bigger cultural conversation. One that includes fashion, celebrity, social media, rivalry, higher salaries, and the way people spend their leisure time. The shift is visible everywhere. Athletes like Angel Reese, for example, getting her own Barbie Doll and multiple magazine covers. Tennis player Naomi Osaka